Press Release

08
Oct

VOCES, New Podcast from Jolt Action, Aims to Raise Voice and Visibility of Growing Latino Constituency

TEXAS — Today, the largest Latino civic engagement organization in Texas launches podcast ahead of early voting.

With early voting in Texas starting in a week, pollsters and analysts are looking to Texas as a potential wildcard on the road to the White House, and there’s one group in particular whose vote could have an outsized impact on the outcome of the election — young Latinos, 5.6 million of whom will be eligible to vote this year.

To meet this historic moment, Jolt Action announced today the launch of its podcast, VOCES, which aims to raise the voices and stories of Latinos across the state. Hosted by Jolt’s Interim Executive Director Antonio Arellano, VOCES will feature the artists, musicians, and thought leaders transforming the political landscape in Texas and across the United States. Through culturally immersive conversations, VOCES will shine a light on the issues and power of the Latino community and deliver a unique perspective on how to strengthen our democracy.

“Latinos are poised to be the majority in Texas as early as next year, and it’s time for our community to own its power and demand the respect we deserve,” said Jolt Action Interim Executive Director Antonio Arellano. “Now more than ever, the growing and powerful Latino community needs to be seen and heard, and VOCES will serve as a vehicle to increase the visibility of our community. With VOCES, Jolt Action is tapping into our expertise of this key demographic to continue serving as a national pioneer that delivers culturally immersive tools that mobilize this core constituency.”

New VOCES episodes, called capítulos, will be released every other Wednesday via Apple Podcasts, Spotify Podcasts, and SoundCloud. Upcoming guests include Alexandra Rojas, Executive Director of Justice Democrats, a progressive political action committee seeking to elect Congressional leaders who will fight for bold, progressive solutions, and former Congressman and Presidential Candidate Beto O’Rourke, whose 2018 U.S. Senate campaign set a record for the most number of votes ever cast for a Democrat in Texas political history.

The launch of VOCES marks the start of the next phase in Jolt’s ever-evolving innovative approach to engaging its Latino audience. Since its inception, Jolt has established an innovative digital formula for creating unique and culturally appealing digital content that educates and empowers this growing electoral base, and the organization is constantly identifying new content distribution models to reach young Latino voters.

ABOUT JOLT ACTION
Founded in 2016, Jolt Action is a progressive civic engagement organization focused on building the political power and influence of young Latinos in Texas. Jolt Action’s initiatives are focused on community organizing, leadership development, voter engagement, and multi-issue advocacy. Through these efforts, Jolt Action serves to elevate the community’s collective voice to engage and transform our democracy. Jolt’s high school and university chapters across the state mobilize around issues such as student debt, racial and immigrant justice, healthcare reform, and climate change. To learn more, visit jolttx.org.

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