Jolt Action was founded in 2016 by Cristina Tzintzún Ramirez. A leading civil rights leader and former 2020 U.S. Senate candidate, she was named “Hero of the New South” by Southern Living Magazine. Her empowering work in the Latino voter advocacy space has been featured on NPR, Vogue, The New York Times, MTV, USA Today, Univision, MSNBC’s Up Late with Alec Baldwin, among others.